Michael Craig Martin - To extend the identity re-brand we thought about creating an instillation; using the logo for each individual brand apply it to the walls or door for the corresponding room. Even extending the colours beyond the poster would enhance the effectiveness of the identity. 

Michael Craig Martin - To extend the identity re-brand we thought about creating an instillation; using the logo for each individual brand apply it to the walls or door for the corresponding room. Even extending the colours beyond the poster would enhance the effectiveness of the identity.